Olivo de Marmol
Brief
Create bottle and outer packaging for an olive oil brand.
Name: Olivo de Marmol (Marble Olive tree)
Target: Foodies, upper-middle-class professionals who want the best olive oil from the shelf.
Look and feel: Luxurious, high-end, special, unusual.
Packaging: Slim, thin bottle, sleek, tall, eco-friendly, sustainable, recycled
Palette: Wood, marble, white, grey, black
Solution
The logo uses the initials O and M, with the ‘O’ representing a pitted olive and the cross referencing the mark left after the stone is removed.
The tall, tapered hexagonal bottle creates a distinctive premium aesthetic, while its faceted form provides improved grip.
A sustainable cork stopper features a hexagonal recess that locates securely over the bottle neck, improving stability during transit.
Meaning Marble Olive Tree, the brand name is represented through an olive branch with a subtle marbled leaf treatment.
The outer packaging uses moulded recycled wood pulp, creating a strong protective structure with an integrated base to hold the bottle securely.
