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Human-Kind 1.0
Brief
Create branding for a new plant based brand called Human-Kind. Products to explore are vegan cheese and yoghurt.
Must be aimed at millenials and stand out from competitors.
Solution so far...
This project is a work in progress and is in the early conceptual stages. Using abstract shapes, vector textures, as well as simple representations of the fruits/vegetables used for the flavour. Bright contrasting colours to aim at a millenial audience, to stand out from current products on the market.
Strong typography in black in a modern condensed font. Human-Kind logo is handwritten to bring a human feel to the brand, which works well against the flavour typography. Punchy flavour names target the audience with colloquial, fun language.
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