Solution

The brand utilises an italian inspired tile print, taken from venetian architecture. 

 

The logo was created using a classic italian inspired font, a simple emboss gives the brand a more premium feel. 

 

The colours used reflect the italian flag to really emphasise the authenticity of the brand.

 

The packaging would be created using paper pulp in molds, which is fully recyclable. The windows revealing the product on the front woud also be made from fully reyclable polypropylene. 

 

The penne utilises an oval shape which is easy to hold, additionally built into the lid is a portion gage, the angled lid creates a spout allowing you to pour the pasta into the pan easily.

 

A simple tamper proof seal reveals the type of pasta, this allows the same container to be used for mutiple types of pasta eg. fusilli, macaroni, allowing production to be cheaper.