Mangiamo
Brief
Create packaging for an authentic italian pasta brand called Mangiamo! Both penne and spaghetti should be taken into consideration.
The packaging should stand out on the shelf, be sustainable and reflect Italy.
Solution
The brand takes inspiration from Venetian architecture, using a traditional Italian tile pattern alongside a classic typeface and subtle embossing for a premium finish.
Colours reference the Italian flag, reinforcing the brand’s authenticity.
The packaging is made from fully recyclable moulded paper pulp, with recyclable polypropylene windows to showcase the product.
The oval container is easy to hold, while the angled lid creates a pouring spout and incorporates a built-in portion guide.
A simple tamper-proof seal identifies the pasta type, allowing the same container to be used across multiple products and helping reduce production costs.
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