Fedrigoni
Brief
Create a marketing tool to promote the new Sirio Ultra Black paper range.
Fedrigoni is a leading Italian paper company. Their new range of paper, Sirio Ultra Black, is 20% darker than the original Sirio Black. This is available in the following paper weights (gsm):115, 115 embossed E/R65,185, 280, 370, 460 and 680.
Solution
A 3D packaging concept for Fedrigoni’s Sirio Ultra Black paper, designed for premium clients. Angular pyramid forms reflect the paper’s sharp character while encouraging exploration and emphasising its intense black finish.
When opened, the pack folds flat to reveal paper samples, product information and a series of tactile print finishes, including foil, gloss, embossing and white ink, demonstrating the versatility of the range across different weights and applications.
Shortlisted for the annual YCN competition.
